Houston personal injury lawyer, Jim Adler, a pioneer in legal advertising on TV, has moved into the hottest field for staying in touch with a public whose love for mobile devices is growing by leaps and bounds. According to Bango, in the last year alone, the Smartphone market has driven an amazing 600% increase in traffic to mobile websites. Adler’s new site is in line with his business model: convenience for clients.
“I want victims to get the best representation they can as fast as they can get it. That’s been my mission since I started my legal practice more than 30 years ago,” says Adler, known around the state as “The Texas Hammer” for his unrelenting representation of victims who come to him for assistance.
Convenience is the number one reason the mobile market is so hot. According to Website Magazine, Seventy-one percent of 50,000 European and US mobile users surveyed by the Nielsen Company “anticipate they will use the mobile Web daily over the next two years.” The survey included phone users in the United States, the UK, France, Germany, Italy and Spain. It concluded that “in the US alone, 52 percent” of those surveyed indicated their use of mobile websites would increase “by an average of 41.2 percent.”
Adler’s mobile website gives clients an immediate advantage. Keeping up with technology on their behalf, syncs with this lawyer’s lifelong mission to cut through red tape for victims.
“Creating a mobile website helps me put the law where I think it belongs – in people’s hands the minute they need it,” the veteran attorney says. “I’ve always worked that way. When somebody contacts my offices, they get an immediate response. Clients don’t sit around and wonder how their case is going. I’ve got phone banks, investigators, case managers and lots of other staffers to keep them informed. And now,” he says, triumphantly, I’ve got the mobile web.”
At the scene of an accident, the site works like an On Star device, putting immediate legal advice in victims’ hands when their legal rights could be in jeopardy. It can speed up settlements. Lawyers get much of the initial information they to start representing clients when they follow the site’s advice after a wreck. The Driving Buddy feature on the site has a step-by-step list of things to do after an accident and advice on what to be on guard against.